Wall Display Guides | Boutique Vendor

Raise your hand if you’ve ever been given a blank look by a client when referring to sizes like 16×20 and 20×30. For a generation raised on Olan Mills, they are lost when it comes to any sizes larger than an 8×10 or 11×14. When sitting down for an ordering appointment, I find myself getting excited when the client goes on about how they’re worried about having enough room for all the “big pictures” they are going to order, and then feeling completely dejected when they pick out three little 8×10′s.

That’s when it’s up to us as the professionals to step in and educate our clients as to what sizes should and shouldnot be displayed on the wall. Most people simply don’t realize how small an 8×10 actually is or how you can display multiple large canvases or prints in a single space. Yet, trying to describe sizes or display layouts can be a frustrating experience for both the photographer and the client, often resulting in the sell being left on the table simply due to miscommunication.

Photo credit: Ariana Falerni

 No longer! Fellow photographer Ariana Falerni with The Photographer’s Wall Display Guides is the leading designer when it comes to wall display guides. These handy templates are made up of beautifully designed rooms containing real furniture and flattering natural light. With varying interior decorating styles, you can find a decor scheme that fits your client, customizing the display guide to their personal tastes.


Photo credit: Ariana Falerni

The wall display guides arrive as .PSD files that you open up in photoshop and customize to your heart’s content. With multiple layers, you have the ability to change flooring, wall color, furniture, accents, even lighting! Then, simply choose from the canvas or framed display templates and whether you want a grouping or single portrait. Add in your images, save for your client, and you’re done! It doesn’t get any easier than that.

With multiple rooms and sets to choose from, it’s easy to find the perfect guide to fit your style and business. For my business, I use the baby room, nursery, and dining room sets, and plan to add on the ever-popular fireplace set in the future. If you are an Organic Bloom vendor, then there is even an add-on for that!

One of the key elements of boutique photography is the personal ordering that sets you apart from other businesses. Clients are willing to spend more to receive better products and customer service, and using specialty tools such as the wall display guides allow you to provide the highest level of care possible.

Each week, I’ll be sharing a stunning resource, vendor, or interview that I’ve discovered along the way. These can all be found on the Boutique Inspiration page so you have a one-stop shop for everything you need to make your boutique dreams come true!