Tips for Running Successful Promotions Without Looking Desperate

Does it seem like you are running one giveaway after another without any real results? Do your mini sessions hear nothing but crickets? Are your promotions successful but may be sending the wrong message and end up hurting your business in the long run? Then this is for you!

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September 23, 2013 - 1:54 am

Steven Burkhart - This was super helpful as I’m planning out my promotions for fall. Thanks!

The Power of One Client

Meet Crystal. She is my favorite client. Over the course of the last few years Crystal has single-handedly taught me the power of that one, special client. You know the one. The client that loves every session you post, raves to all her friends about you, and is your #1 fan. These special clients have…

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January 29, 2013 - 7:05 pm

Being Boutique - I saw Crystal just last week for my VIP Valentine Mini Sessions and we talked about how her budget wouldn’t allow for a session with me in the last two years and she had to settle for another local photographer instead. But even though this other photographer was cheaper, it felt like “wasted money” because they didn’t capture her daughter’s true personality. Yet I was able to in every single shot, every single time. So, they saved up and did everything possible to make sure they would be able to have me do their maternity & newborn pictures for this new little one.

That right there shows the power of connection and how your favorite client may not be the most affluent or the biggest sale, but if they love you, then that is the best thing you could ask for. And even though she couldn’t always afford my services, she still made sure to tell everyone that I was her favorite.

How to Get Your Clients to Book For the Experience and Not Your Prices, Part 1

Read Part 2 HERE While visiting my family in Nashville over the holidays, we found ourselves on the outskirts of the city, in a place called “Brentwood” where it’s not uncommon to see one multi-million dollar home after another. The guys spotted an R.E.I. so we pulled in to do a little shopping. When I…

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January 23, 2013 - 2:25 pm

Christina Sylvester Skinner - Genius! Seriously. I’m so happy I found you….er, or you found me!

January 23, 2013 - 3:28 pm

Megan Marlene | Being Boutique - Haha! You make me smile, Christina.

January 25, 2013 - 4:29 pm

Being Boutique | How to Get Your Clients to Book For the Experience and Not Your Prices, Part 2 - [...] a guideline, we showed how you can apply those same principles of appealing to the five senses to give your clients an amazing experience from beginning to end. Today, we’ll show how having an amazing client experience gets the focus off of your pricing [...]

January 29, 2013 - 9:13 am

Being Boutique | The Power of One Client - [...] had been lazy about reply instead of getting in touch with her within the hour or had given a poor client experience, she would have moved on to the next photographer without a backward glance. Instead, I treated her [...]